Tuesday, 31 May 2016

Mahindra & Mahindra inks brand licence deal with Pininfarina

Mahindra & Mahindra has stated that it has signed a brand licence agreement with Italian car designer Pininfarina for using trademarks after closing the deal to acquire 76.06 per cent stake in the Turin-based companyLast year Mahindra group had announced to acquire Pininfarina for an overall outgo of over 50 million Euros (nearly Rs 370 crore) after months of negotiations. 

The Car designer company Pininfarina had said that Tech Mahindra and Mahindra & Mahindra (M&M) will own 60 per cent and 40 per cent respectively in the automotive and industrial design firm. The acquisition was carried out through a special purpose vehicle (SPV). 

So let's discuss some questions related to this post : 
1. Name the company which has entered into a brand licencing deal with Pininfarina ?
2. Pininfarina is a car designer company of which country ?

Courtesy : Financial Express

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