09 February 2018

IndusInd Bank Launches New Sonic Identity, A musical Logo

IndusInd Bank Launches New Sonic Identity, A musical Logo


IndusInd Bank launched its new Sonic Identity, which is essentially a musical logo called 'MOGO', as part of its branding initiatives.

The objective for associating to a sonic identity is building the Bank's brand imagery with the strategic use of music and sound for brand experiences and audience connection.

Static/Current Takeaways Important for Syndicate Bank PO 2018 Exam-
  • IndusInd Bank commenced operations in 1994
  • IndusInd Bank Chairman- R. Seshasayee, Headquarter- Mumbai, Owner- Hinduja Group.
Source- Business Standard

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