The government of Andhra Pradesh launched a mobile platform, e-Rythu (e-farmer in Telugu) which will enable small-scale farmers to market their produce at reasonable prices. The platform has been developed by global payments and technology company Mastercard and aims to digitize agriculture marketplaces, payments, workflows, and provide farmers an easy and secure way to buy, sell and receive payments for agricultural products via their feature phones.
e-Rythu was launched by chief minister N. Chandrababu Naidu. The platform has been developed by Mastercard Labs for Financial Inclusion in Nairobi, Kenya, and has been customized for India use by the Labs team based at Pune.
Source- The Livemint