According to breastfeeding protection watchdog, Breastfeeding Promotion Network of India (BPNI), The baby food industry has allegedly violated the IMS Act at least 54 times if not more between 2008 and 2016 before being brought it to the attention of the government regulatory authorities. Hence, a mobile app to protect breastfeeding was jointly launched by Jual Oram, Union Minister of Tribal Affairs, A.V. Swamy, Member of Parliament, and Arun Kumar Panda, Additional Secretary, Health and Family Welfare and Mission Director, NHM, Government of India.
The first of its kind app on breastfeeding protection called ‘Stanpan Suraksha,’ developed by Breastfeeding Promotion Network of India (BPNI), has a baby food promotion reporting mechanism where any person can click a photograph of inappropriate promotion around them of baby food and related equipment and send it to BPNI through the app.
Source – The Hindu