The controversial UK marketing analytics firm Cambridge Analytica, which has been at the heart of the Facebook data scandal, has announced to cease all its operations immediately and filing for insolvency in Britain and the United States.
Cambridge Analytica, also said, its British parent firm SCL Elections Ltd is to shutting down immediately. The firm is currently facing allegations of improper use of data on 87 million Facebook users which was hired by President Donald Trump’s 2016 US election campaign.
Source- AIR World Service
Static/Current Takeaways Important for NABARD Grade-A Exam 2018-
- Cambridge Analytica is an analytics firm based in the United Kingdom.
- SCL Elections Ltd is the parent firm of Cambridge Analytica.