Canara HSBC Oriental Bank of Commerce Life Insurance Company (CHOICE) has come up with a ‘Point-of-Sale’ product targeted at the mass-market segment. The product- ‘PoS – Easy Bima Plan’ is the first PoS product for the company and is a pure term insurance plan.
While this product has initially been launched through a regional rural bank of Canara Bank, it would be available in the bank branches of Canara Bank and Oriental Bank of Commerce (OBC) in the next two months.
Important Takeaways from Above News-
- Anuj Mathur is the Chief Executive Officer of the company.
- Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited was launched in June 2008.
Source- The Hindu Business Line