Dabur, a leading ayurvedic FMCG firm has tied up with the Defence Research and Development Organisation (DRDO’s) unit Defense Institute of High Altitude Research (DIHAR), Leh, to promote sustainable cultivation of high-altitude medicinal plants in Ladakh. As per this deal, both organizations will educate farmers and help enhance livelihood opportunities in the cold desert area.
As per the DIHAR Director Bhuvanesh Kumar, this is the first step towards the goal of implementing conservation & environmental development benefits in Leh-Ladakh. Under this tie-up with the unit of DRDO, Dabur will also impart training to the villagers on sustainable cultivation of herbs. For this, the Jivanti Welfare and Charitable Trust, Dabur’s corporate social responsibility arm, had approached DIHAR & Pragya — an NGO operating from Leh-Ladakh, with the primary focus on helping the local community in Leh-Ladakh while also augmenting the population of medicinal herbs in the country.
So let’s discuss some questions related to this post:
1. Name the FMCG company which has tied up with DRDO for high altitude medicinal plants?
2. What is the name of Dabur’s corporate social responsibility arm?
Courtesy: Hindu Business line