Doordarshan has launched an online souvenir store for its viewers on Amazon India so that one can easily access it. A. Surya Prakash Chairman, Prasar Bharati launched DD souvenir store on Amazon India.
Doordarshan is India’s first broadcaster which has started Souvenir store. Online souvenir store will not only strengthen the relation with viewers but also help in establishing Doordarshan brand value.
Source- DD News