E- Haat : A Online Marketing Platform Launched By Union Government


Union Minister for Women and Child Development Maneka Sanjay Gandhi launched Mahila e-Haat portal in New Delhi to facilitate women entrepreneurs to sell their products to buyers. It will provide access to markets to thousands of women who make products and are spread all over the country. The Mahila e-Haat portal, http://mahilaehaat-rmk.gov.in, is an online marketing platform. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives of Prime Minister, Shri Narendra Modi.

On the occasion of the launching Mrs. Menka Gandhi, the minister for Women & Child Development said that this empowerment of women will take place in three stages in which Mahila E-Haat is the first stage. In the second stage, it is planned to integrate it with e-commerce portals to provide a larger platform for selling and buying. Ultimately it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape.

It is a Joint initiative of Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK) for meeting the needs of women entrepreneurs. And the objective of this platform is to strengthen the financial inclusion of women entrepreneurs by providing continued support to their creativity.

Mahila E-Haat is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs. They can even showcase those services being provided by them which reflect creative potential e.g. tailoring. 

This unique e-platform will strengthen the socio-economic empowerment of women as it will mobilize and provide better avenues to them. More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself. Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products/services after indemnifying RMK from any or all acts of transaction.

The e-Haat is expected to result in paradigm shift enabling women to exercise control over their finances. The entire business of e-Haat can be handled through mobile phone. The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between sellers/service providers and buyers.

So now lets discuss some questions related to this article which can be asked in the upcoming exams :
1. Name the online marketing platform which has been recently launched by the union government in New Delhi ?
2. Who is the Union minister for women & child development ?
3. Expand the term SHG ?
4. What is the main objective of E-Haat ?
5. E-Haat is the joint initiative of which two entities ?





Courtesy : Indian Express

Leave a comment

Your email address will not be published. Required fields are marked *