Flipkart launches Commerce Advertising Platform



Leading e-commerce company Flipkart launched its own advertisement platform, Brand Story Ads, with over 50 leading brands on board.Yes Bank, L’Oreal, Micromax, Intel, Gillette, Datsun and Sony have signed up with Flipkart to launch their ads campaigns on the platform.


Flipkart ventured into the online advertising space last year with the introduction of product listing ads to enable sellers on the platform gain more visibility and reach a larger customer baseWith the launch of Brand Story Ads, Flipkart has introduced a new form of advertising called – Commerce Advertising. Commerce Advertising delivers a holistic view of consumer’s purchase journey post ad interactions and highlight effectiveness of the advertising campaigns. 

Extra info:
  • Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal.
  • Company is registered in Singapore, but has its headquarters in Bangalore, Karnataka, India.

So lets do:

Who is the CEO of Flipkart?


Source – financialexpress



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