The Food Safety and Standards Authority of India (FSSAI) launched a new mass media campaign calling for the elimination of industrially produced trans fat in the food supply.
Called “Heart Attack Rewind”, the 30 second public service announcement (PSA) – the first mass media campaign of its kind – will support FSSAI’s global target of eliminating trans fat in India by the year 2022, a year ahead of the global target by the World Health Organization (WHO) for complete elimination of trans fat.
Source- Press Information Bureau (PIB)
Static/Current Takeaways Important For IBPS Clerk Mains Exam 2018:
- Trans fat is made by adding hydrogen to liquid vegetable oils to make them more solid, and to increase the shelf life of foods.
- Trans fat is largely present in Vanaspati, margarine and bakery shortenings, and can be found in baked and fried foods.
- FSSAI Chairperson: Rita Teaotia, Chief Executive Officer: Pawan Kumar Agarwal.