FSSAI Launches New Campaign To Eliminate Trans Fats By 2022

The Food Safety and Standards Authority of India (FSSAI) launched a new mass media campaign calling for the elimination of industrially produced trans fat in the food supply.

Called “Heart Attack Rewind”, the 30 second public service announcement (PSA) – the first mass media campaign of its kind – will support FSSAI’s global target of eliminating trans fat in India by the year 2022, a year ahead of the global target by the World Health Organization (WHO) for complete elimination of trans fat.

Source- Press Information Bureau (PIB)

Static/Current Takeaways Important For IBPS Clerk Mains Exam 2018:

  • Trans fat is made by adding hydrogen to liquid vegetable oils to make them more solid, and to increase the shelf life of foods.
  • Trans fat is largely present in Vanaspati, margarine and bakery shortenings, and can be found in baked and fried foods.
  • FSSAI Chairperson: Rita Teaotia, Chief Executive Officer: Pawan Kumar Agarwal.

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