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Govt’s ”Find the Incredible You” campaign wins PATA award

Govt's ''Find the Incredible You'' campaign wins PATA award_50.1

The “Find the Incredible You” campaign of the Tourism Ministry, has won the Pacific Asia Travel Association (PATA) Gold Award, 2019.

The campaign won the award under the “Marketing – Primary Government Destination” category. The Ministry of Tourism, as part of its promotional initiatives, annually releases Global Media Campaigns under the ‘Incredible India’ brand-line in the television, print, digital and social media platforms.

Static/Current Takeaways Important For EPFO/LIC ADO Mains:

  • Minister of State (Independent Charge) of the Ministry of Tourism: Prahalad Singh Patel.

Source: The News on AIR

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