HDFC Bank Ties Up With 5 Start Ups


HDFC Bank has chosen five start-ups it will work with to strengthen their web, mobile and payment offerings. The Bank shortlisted these five from 30 applications to work together in its field of operations at its maiden Digital Innovation Summit.

Five start ups  companies with whom HDFC Bank has tied up are Sense forth Technologies into AI customer response, Tagnpin -a marketing and customer engagement company, Safe 2 Pay-a point of sale-free payment system, Bugclipper-an in-app feedback tool, Taptis Technology– a bio metric payment company.
The bank had previously tied up with Chillr, which had raised $6 million from Sequoia Capital, where it developed a system which helped customers pay without a wallet. Nitin Chugh, country head, digital banking, said the bank wanted to break out from these one-off ties and open themselves to new and innovative ideas. Some of these companies are in the process of securing Series- A funding.

Senseforth, based in Bengaluru, has developed a machine learning tool to help chat with customers to resolve their queries. The platform has been developed for the web, Android and iOS. 
Tagnpin, a start-up from Gurgaon, is a marketing and customer engagement tool, meant to help banks use customized marketing campaigns. The tool will analyse customer data and then push products according to the profile, which the bank hopes will increase its below-the-line sales, be it a credit card upgrade or loan.

Safe 2 pay is a Mumbai-based, has developed an app which allows offline payments. The tool will possibly sit inside the existing HDFC bank app. .

Bugclipper, also from Mumbai, has developed an in-house tool, which sends back reports to the development team about why an app crashed and describes customer behaviour on it.

Taptis Technology, from Indore, has developed a biometric point of sale machine which is synced with Aadhaar and helps customers pay without a credit card by using their fingerprint, a camera and PIN-based system. 

Extra Info :
HDFC headquarters– Mumbai
HDFC MD & CEO– Aditya Puri
Tagline – We Understand Your World

So lets discuss some questions related to this article which can be asked in the upcoming exams :
1. Name the private sector bank which has recently tied up with 5 start ups ?
2. Name the 5 start ups company which have tied up with HDFC Bank ?
3. What is the tagline of HDFC bank ?





Courtesy : Business Standard 

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