Hritik Roshan has been signed as a brand ambassador by a health and wellness startup Cure.fit in a deal worth Rs 100 crore. The actor will be associated with the brand for five years.
The deal also includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialised workout plan. Cure.fit will soon be launched as a mobile app and is expected to rake in Rs 250-crore annual business in the coming years.
Source- The Economic Times