IndusInd Bank launched its new Sonic Identity, which is essentially a musical logo called ‘MOGO’, as part of its branding initiatives.
The objective for associating to a sonic identity is building the Bank’s brand imagery with the strategic use of music and sound for brand experiences and audience connection.
Static/Current Takeaways Important for Syndicate Bank PO 2018 Exam-
- IndusInd Bank commenced operations in 1994
- IndusInd Bank Chairman- R. Seshasayee, Headquarter- Mumbai, Owner- Hinduja Group.
Source- Business Standard