Kerala Tourism has secured two Gold Awards at the prestigious Pacific Asia Travel Association (PATA) awards in recognition of its trendsetting marketing initiatives. The two gold medals for ‘Marketing Media’ are in the categories of ‘Travel Advertisement Broadcast Media’ and ‘E-Newsletter’, which were clinched by the successful ‘Visit Kerala’ television commercial campaign and the popular Kerala Tourism E-Newsletter respectively.
The awards will be presented at the PATA Gold Awards Luncheon and Presentation on September 9 in Jakarta. This year’s awards attracted 212 entries from 71 organizations and individuals worldwide. Last year also , Kerala Tourism has awarded the PATA Gold in the Heritage and Culture category for the Muziris Heritage Project.
So let’s discuss some questions related to this post:
1. Name the state which has won the two Gold Awards at PATA awards?
2. Expand the term PATA and also name the categories in which Kerala tourism has won it?
Courtesy: Business Standard