FC Barcelona’s player Lionel Messi has been named as Huawei global ambassador. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate and strive towards its shared value of connecting greatness. The football player is the company’s Global Brand Ambassador because Huawei believed the striker and the company make “a perfect fit” as both “are always pursuing not success but challenges to be better”.
Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general is so strong. According to Huawei, “Lionel’s history, philosophy and values, the greatest football player in the world are in line with Huawei’s mission and values”.
Huawei is one of the top 3 Smartphone manufactures in the world and their products are available in more than 170 countries. Huawei shipped 108 million smartphones in 2015 and became the third-largest player after Apple and Samsung. The company has set a target of growing its smartphone sales by 300 per cent this year.
In the Indian market Huawei completed 16 successful years and has associated with cricket a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League.
Messi born in Rosario, Argentina is also global brand ambassador for Indian auto major Tata Motors. Messi is also the Goodwill Ambassador for UNICEF.
Extra Info :
Huawei Headquarter: Shenzhen, China
CEO: Ren Zhengfei
So lets discuss some questions about this post which can be asked in the upcoming exams:
1. Name the player who has been appointed as Huawei Global Ambassador ?
2. The football player Lionel Messi is from which country ?
3. Messi is also the global brand ambassador for which Indian auto giants ?
Courtesy : Economic Times