Exide Life Insurance has announced that they have signed India’s ODI and T20 cricket captain Mahendra Singh Dhoni as its brand ambassador. Mr. Dhoni will feature in the Exide Life Insurance marketing campaign “Lamba saath, bharose Ki baat.” This is his first endorsement deal in the insurance category.
As per the Director-Marketing of Exide Life Insurance Mohit Goel, Mr. Dhoni represents a unique blend of skill, commitment, and stability which are all personality traits that are relevant to the life insurance category. The private Life Insurance has commenced its operations in 2001-02 and is headquartered in Bengaluru.
So let’s discuss some questions related to this post :
1. Name the Indian cricketer who has become the brand ambassador of Exide Life Insurance?
2. Where is the headquartered of Exide Life Insurance and also name the director marketing of the company?
Courtesy: Business Standard