Mother Dairy, an Indian FMCG company has partnered with Indian Premium League (IPL) cricket team Delhi Daredevils as its principal sponsor. With this association, the brand Mother Dairy will be seen on Delhi Daredevils team jersey, along with the visibility at key spots in the stadium on match days.
Delhi Daredevils had recently appointed Zaheer Khan as the captain of the franchise for the 2016 season and will soon launch a mass campaign at company’s select booths across the national capital region in partnership with Mother Dairy. This association will be a fantastic platform to connect with our consumers and cricket fans. The company will also offer products during the matches.
Mother Dairy was commissioned in 1974 as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). The company also has a diversified portfolio with products in edible oils, fruits & vegetables, frozen vegetables, processed food like fruit juices, jams, pickles etc. It was established under the initiative of Operation Flood, the world’s biggest dairy development programme launched to make India a milk sufficient nation.
The Delhi Daredevils (often abbreviated as DD) are a franchise cricket team representing the city of Delhi in the Indian Premier League. Founded in 2008 as one of the eight founding teams of the IPL.
Extra Info :
Mother Dairy Fruit and Vegetable Managing Director : S Nagarajan
Delhi Daredevils CEO : Hemant Dua
So lets discuss some questions related to this article
1. Delhi Daredevils has associated with which company as its principal sponsor ?
2. Expand the term NDDB and IPL
3. Who is the present captain of Delhi Daredevils team ?
Courtesy : PTI News