Online fashion retailer Myntra will integrate its sister firm Jabong with itself and the integrated firm will continue to be led by Myntra CEO Ananth Narayanan. The two will, however, continue to operate as separate brands.
Flipkart had acquired Myntra in 2014 and Myntra had acquired Jabong in 2016. The company said since Myntra’s purchase of Jabong, the two brands have been steadily integrating key business functions and streamlining processes.
Source- The Livemint