E-commerce major Myntra launched its CSR initiative in association with the Union Textile Ministry, to work directly with weavers and elevate their economic stature.
With an initiative to uplift the handloom products in India, the company (Myntra) is committing itself along with some of its partner brands to bring artisans and their products online, providing them access to new customers and opportunities. These products will retail on Myntra via a dedicated online store, thereby creating a one-stop shop for all handloom products.
Important Takeaways from Above News-
- Smt. Smriti Zubin Irani is the Minister of Textiles of India.
- Flipkart is the Parent Organization of Myntra.
Source- The Economic Time