Paytm, The first e-commerce company to become ASCI member

The country’s fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.

The move is significant because advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise in recent years.
The Alibaba-backed Paytm has also set up a new company named Paytm Financial Services, which will sell financial products like insurance and mutual funds to its planned payments bank account holders.

    Takeaways from above News-
    • Paytm is the first e-commerce company to become ASCI member
    • Paytm is a 100% subsidiary of One97 Communications
    • Paytm has set up a new company named Paytm Financial Services
    • Vijay Shekhar Sharma is the founder and CEO of Paytm.

    If you have any other takeaways, do share with us in the comment section
    Source- The Indian Express

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