The country’s fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.
The move is significant because advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise in recent years.
The Alibaba-backed Paytm has also set up a new company named Paytm Financial Services, which will sell financial products like insurance and mutual funds to its planned payments bank account holders.
Takeaways from above News-
- Paytm is the first e-commerce company to become ASCI member
- Paytm is a 100% subsidiary of One97 Communications
- Paytm has set up a new company named Paytm Financial Services
- Vijay Shekhar Sharma is the founder and CEO of Paytm.
If you have any other takeaways, do share with us in the comment section
Source- The Indian Express