PepsiCo has appointed actor Salman Khan as the new brand ambassador of its flagship Pepsi brand of carbonated beverage in India. Brand Pepsi will base its summer 2020 campaign on Salman Khan’s upcoming movie “Dabangg-3”. PepsiCo India will launch a 360 degree campaign to leverage the new association.
Salman Khan has also represented the Pepsico’s product “Thums Up” three years ago.
Source: The Economic Times