The Prime Minister, Shri Narendra Modi, received the first-ever Philip Kotler Presidential award, in New Delhi. The Award focuses on the triple-bottom-line of People, Profit, and Planet. It will be offered annually to the leader of a Nation. The Citation mentions initiatives such as Make in India, Startup India, Digital India, and Swachh Bharat.
Prof. Philip Kotler is a world-renowned Professor of Marketing at Northwestern University, Kellogg School of Management. Owing to his ill-health, he deputed Dr. Jagdish Sheth of EMORY University, Georgia, USA, to confer the award.
Source: Press Information Bureau
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