Rohit Sharma becomes brand ambassador of La Liga in India

The top tier of Spanish club football “La Liga” has announced cricketer Rohit Sharma as its brand ambassador in India. Rohit Sharma is the first non-footballer in the 90 year-old history of the league to have become a brand ambassador.

The top tier of Spanish club football has been ramping up its fan base in India through a series of initiatives. These initiatives includes grassroot development programme like La Liga Football Schools and a digital broadcast deal with Facebook.

Source: The Economic Times

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