The top tier of Spanish club football “La Liga” has announced cricketer Rohit Sharma as its brand ambassador in India. Rohit Sharma is the first non-footballer in the 90 year-old history of the league to have become a brand ambassador.
The top tier of Spanish club football has been ramping up its fan base in India through a series of initiatives. These initiatives includes grassroot development programme like La Liga Football Schools and a digital broadcast deal with Facebook.
Source: The Economic Times