SARAS Aajeevika Mela has begun at India Gate Lawns, in New Delhi. It has been organized by the Ministry of Rural Development under the initiative of the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission. It aims to bring the rural women Self Help Groups (SHGs) formed with support of DAY-NRLM, under one platform to show-case their skills, sell their products and help them build linkages with bulk buyers.
Over 200 stalls have been set-up at the Mela venue, where nearly 500 rural SHG craftswomen from 29 States and UTs will show-case varied range of products like handicrafts, handlooms, natural food products and a food court with regional cuisines at India Gate Lawns.
Source: The Press Information Bureau
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