SARAS Aajeevika Mela begins in New Delhi

SARAS Aajeevika Mela has begun at India Gate Lawns, in New Delhi. It has been organized by the Ministry of Rural Development under the initiative of the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission. It aims to bring the rural women Self Help Groups (SHGs) formed with support of DAY-NRLM, under one platform to show-case their skills, sell their products and help them build linkages with bulk buyers.

Over 200 stalls have been set-up at the Mela venue, where nearly 500 rural SHG craftswomen from 29 States and UTs will show-case varied range of products like handicrafts, handlooms, natural food products and a food court with regional cuisines at India Gate Lawns.

Source: The Press Information Bureau

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