SEBI allows celebrity endorsements in MFs

Securities and Exchange Board of India (SEBI) allowed celebrities to endorse Mutual Fund products at the industry level and issued new advertising code that will require fund houses to communicate in a simple manner with the public.

SEBI stated that it has permitted celebrity endorsements at the industry level for the purpose of increasing awareness of mutual funds as a financial product category. 
The capital markets watchdog has reviewed advertisement guidelines for mutual funds with regard to disclosing performance-related information about such products. 
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Source- The Indian Express
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