Snapdeal acquires marketing technology firm TargetingMantra

The e-commerce giant Snapdeal announced that it has acquired the boutique technology company TargetingMantra (Insightful Pvt. Ltd). It is a Gurgaon based marketing and personalisation services company. However, the e-commerce giant has not disclosed the amount of this deal. 

The acquired company, TargetingMantra was founded by Saurabh Nangia and Rahul Singh in March 2013 and currently has offices in Palo Alto, California, U.S., and Gurgaon. It is specialize in building products for enhancing customer buying experience, increasing conversion rates through intuitive product discovery, recommendations and channel selection.

So let’s discuss some questions related to this post :
1. Name the company which has acquired a marketing technology firm TargetingMantra ?
2. Who is the founder of TargetingMantra ?



Courtesy : International Business Times

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