Union Minister of Commerce and Industry Suresh Prabhu has launched the Intellectual Property (IP) mascot ‘IP Nani’. The mascot was launched during a conference on the National Intellectual Property Rights Policy in New Delhi.
On the same occasion, an anti-piracy video featuring the Bollywood superstar Amitabh Bachchan was also launched. The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”, aimed at raising awareness on IPR for school children to nurture creativity and the ability to innovate from a very young age.
Source- Press Information Bureau (PIB)