Kerala Tourism has rolled out a promotional campaign in Dubai targeting Arab travellers and showcasing the state’s backwaters and waterfalls on taxis plying in the bustling metropolis, with the onset of the outbound tourism season in the Middle East. So in this regards, as many as 200 Kerala-branded taxis will ferry the message of ‘A Faraway Land Four Hours Away’ – with eye-catching visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies – through the streets of Dubai, the throbbing heart of the UAE.
The campaign, inspired by the previous highly successful branding efforts on London taxis and the Mumbai metro, will run till August 15. The government has also given the administrative sanction for a budget of Rs. 60 lakh for Kerala Tourism’s marketing strategy. In addition, advertisements of Kerala Tourism will be aired in English and in Arabic TV as well to promote the destination among families in the Middle East.
So let’s discuss some questions related to this post:
1. Name state which has rolled out a promotional campaign in Dubai to promote state tourism?
Courtesy: Times of India