Current Affairs   »   Tech Mahindra acquires New York-based BORN...

Tech Mahindra acquires New York-based BORN Group for $95 million

Tech Mahindra acquires New York-based BORN Group for $95 million_50.1

IT services firm Tech Mahindra Ltd (Tech M) has acquired BORN Group, a New York-based digital content and production agency, for $95 million. The acquisition will help to boost the electronic and mobile commerce segment globally, and equipped to deliver enhanced user experience to customers of Tech Mahindra globally. BORN’s services include consulting, content creation, maintenance and hosting services, digital and social marketing, among others. It has clients such as Google, Tata, Red Bull and TAG Heuer.

Static/Current Takeaways Important For RBI Grade ‘B’ 2019:

  • Chairman of Mahindra: Anand Mahindra; MD & CEO: C.P. Gurnani.
  • Headquarters: Pune, Maharashtra.

Source: The Livemint

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