Union Government Announces New Print Media Advertisement policy

The Union Information and Broadcasting ministry has framed a New Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity (DAVP). The objective of the policy is to promote transparency and accountability in issuing of advertisements in print media.

It concentrate on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers and periodicals. For the first time it has introduced a New Marking System for newspapers to incentivize Newspapers. The newspapers will be able get benefit from new system who have better professional standing and get their circulation verified Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI).

The policy framework includes circulation verification Procedure for empanelment of Newspapers/Journals with DAVP. The procedure involves certification by RNI/ABC if circulation exceeds 45,000 copies per publishing day, for circulation upto 45,000 copies per publishing day certificate from Cost/Chartered Accountant/Statutory Auditor Certificate/ ABC is mandated.

So let’s do:
1. Expand the term DAVP?
2. Print Media Advertisement policy comes under which ministry?

Source – The Hindu


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