India Showcases Tribal Art and Handicrafts at 44th India International Trade Fair
India’s unique cultural mosaic was on full display at the 44th India International Trade Fair (IITF) in New Delhi, where the country’s rich tribal art and handicrafts took center stage under the theme of ‘Ek Bharat: Shreshtha Bharat’. Representing 705 distinct tribal communities, tribal artists and self-help groups from across India showcased their heritage through textiles, paintings, metal crafts, and more.
This national platform, supported by the Government of India and state-level bodies, served not only to honor centuries-old traditions but also to ensure their continued survival by connecting artisans with new markets.
India’s tribal population, comprising 8.6% of the nation’s total, contributes deeply to the country’s artistic and cultural legacy. Recognizing their role, government initiatives such as TRIFED (Tribal Co-operative Marketing Development Federation of India) are empowering communities by promoting their handicrafts both nationally and internationally.
This year, artisans at the IITF represented various regions and tribal traditions, including,
Established under the Ministry of Tribal Affairs, TRIFED plays a central role in uplifting tribal economies by,
In collaboration with state bodies and cultural institutions like the Jharkhand Kala Mandir and Mukhyamantri Laghu Evam Kutir Udyam Vikas Board, TRIFED supports thousands of artisans to access sustainable livelihoods.
The Gond tribe’s traditional art combines natural silk weaving with Warli tribal motifs — geometric patterns representing nature, animals, and daily life.
Handcrafted by over 300 tribal women, this vibrant textile art from Banaskantha district blends heritage design with cotton and silk fabrics.
One of India’s oldest tribal art forms, these scroll-like paintings use natural dyes to narrate folklore, rituals, and epics.
Practiced by Bharewas, a sub-group of Gonds, this endangered craft uses scrap metal to create spiritual and decorative statues.
India holds the rare distinction of being the only country to produce all four commercial silks,
Over 9.76 million people across 52,000 villages are employed in India’s silk industry, with many tribal communities deeply involved in its production. These silk-based crafts are often the primary source of income for remote artisan households.
India’s efforts to showcase tribal heritage at events like the IITF align with its broader goal of inclusive development. As the country aims to become a $5 trillion economy by 2047, integrating tribal arts into the national growth story ensures cultural preservation and economic opportunity go hand in hand.
These fairs not only generate direct sales but also forge lasting market linkages, creating repeat demand for authentic tribal products across urban and global audiences.
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