Cristiano Ronaldo Joins Perplexity AI as Investor and Brand Ambassador

In a striking blend of sports stardom and artificial intelligence, Cristiano Ronaldo has joined Perplexity, a rising AI startup, as both an investor and brand ambassador. The five-time Ballon d’Or winner announced the collaboration on 4 December 2025, expressing his excitement about inspiring global curiosity through technology. As part of the partnership, Ronaldo introduced a dedicated “Ronaldo Hub”, a custom AI assistant designed for fans to relive his greatest moments, explore personal archives, and engage interactively with his life and career.

Ronaldo’s Role and Vision

Ronaldo’s involvement with Perplexity extends beyond a typical endorsement. He has invested in the company and taken on the role of brand ambassador, aligning with Perplexity’s mission of making knowledge more accessible through conversational AI.

Sharing the news via X (formerly Twitter), Ronaldo said,

• “Curiosity is a requirement for greatness. You win when you keep asking new questions every day… That’s why I am proud to announce my investment in Perplexity.”
• His statement reflects the ethos of both his personal journey and Perplexity’s goal — to inspire people worldwide to ask more ambitious questions using AI.

What Is the Ronaldo Hub?

The Ronaldo Hub is a custom AI-powered experience built within the Perplexity platform. It allows fans to,

• Browse exclusive, never-before-seen photos from Ronaldo’s personal archive
• Ask questions about different stages of his life and career
• Interact with an AI-powered pitch to relive iconic goals and moments
• Engage with a curated database about his achievements, clubs, personal life, and milestones

This marks one of the first large-scale integrations of celebrity content with AI personalisation, setting a precedent for how athletes can engage fans in the digital era.

About Perplexity

Perplexity is an AI search and assistant platform known for its multimodal capabilities, voice dictation, and enterprise-level tools. It enables users to ask natural language questions and get context-rich, source-backed answers.

The company aims to compete in the AI space alongside major players like Google’s Gemini and OpenAI’s ChatGPT. With Ronaldo’s global fanbase, Perplexity plans to expand AI adoption in regions such as Latin America, the Middle East, and Asia, where Ronaldo enjoys massive influence and AI penetration is still growing.

Strategic Impact of the Partnership

This collaboration offers strategic benefits for both parties,

For Perplexity:

• Global visibility via Ronaldo’s 650+ million social media followers
• New user base in emerging markets for AI tools
• Enhanced brand credibility through a trusted global icon

For Ronaldo:

• Deepens his tech entrepreneurship footprint
• Connects with fans in a more personal and interactive way
• Reinforces his image as an innovator and global influencer

Key Takeaways

• Cristiano Ronaldo joins AI firm Perplexity as investor and global brand ambassador
• Launches Ronaldo Hub, an AI tool for fans to interact with his archive and relive iconic moments
• The partnership aims to expand AI adoption globally, especially in Ronaldo’s stronghold regions
• Highlights the merging of sports, technology, and digital fan engagement