A book called ‘Collective Spirit, Concrete Action’ written by Shashi Shekhar Vempati

At the 100th episode of ‘Mann Ki Baat’, a book called ‘Collective Spirit, Concrete Action’ written by Shashi Shekhar Vempati, former CEO of Prasar Bharati (2017-2022) was launched. The book was released during a day-long National Conclave on Mann Ki Baat @100, held in the national capital on April 26. According to the author, ‘Mann Ki Baat’ is a combination of the power of radio and the vision of a nation’s leader. Over the course of 15 chapters, the book special also offers insights and perspectives from grassroots change-makers and iconic personalities.

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The essence of the book:

‘Collective Spirit, Concrete Action’ is a literary journey that not only documents one of the most popular radio programmes, ‘Mann Ki Baat’, but also depicts a dynamic discourse that traverses through India’s present, draws lessons from its past, and shapes its future. The literary piece demonstrates the potential of community-driven social transformation, penetrating the gloom of negativity and holding up the beacon of hope and optimism. More importantly, the book captures the fascinatingly encouraging tales of changemakers who, despite facing various roadblocks, manage to circumvent obstacles and bring about monumental improvements in the lives of people in their respective communities. It illustrates how these communities have united to spark a wave of beneficial transformations.

‘Collective Spirit, Concrete Action’ also takes the reader on a journey through the realm of farmers, the Earth’s protectors, providers, healers, caretakers, and unsung heroes of our planet. It chronicles their emotional struggles and celebrates their remarkable achievements in sports and other fields, all in the pursuit of excellence.

The book also explores academic efforts undertaken to assess multiple aspects of ‘Mann Ki Baat’ and provides insight into the making of each episode, the underlying significance of the topic chosen, and the expanding reach of the programme across India’s diverse linguistic landscape. By harmonising key moments of the radio programme with India’s development journey over the past nine years, ‘Collective Spirit, Concrete Action’ aims to uncover the thought process underpinning PM Modi’s Mann Ki Baat.

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