Adani Sportsline, the sports arm of the Adani Group, has inked a long-term principal sponsorship deal with the Indian Olympic Association (IOA). It will be the official partner of the Indian contingent during the upcoming Birmingham Commonwealth Games 2022, the Hangzhou Asian Games 2022, and the Paris Olympic Games 2024. The group had earlier been associated with the Indian contingent during the Tokyo Olympics in 2021.
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