Adidas has appointed Bjorn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company. Gulden will replace Kasper Rorsted, Adidas’ CEO since 2016, whose departure was announced in August. Puma, which like Adidas is based in the southern German town of Herzogenaurach, said its chief commercial officer, Arne Freundt, will replace Gulden as its CEO.
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Chief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a partnership with Ye late last month amid mounting outcry over the rapper’s offensive and antisemitic remarks.
Gulden, a 57-year-old Norwegian who was once a professional soccer and handball player, has been Puma’s CEO since 2013. He has worked at Adidas before and was its senior vice president of apparel and accessories from 1992 to 1999. He also has served as CEO of Danish jewellery brand Pandora, managing director of footwear retailer Deichmann and president of Rack Room Shoes and is board chairman at Danish food retailer Salling Group.
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