Anurag Mehrotra Resigns from Tata Motors, Likely to Join JSW MG Motor as CEO

Anurag Mehrotra, an experienced automotive industry professional with over two decades of expertise, has resigned from his role as Vice President of International Business and Strategy at Tata Motors’ Commercial Vehicles Business. After a remarkable stint at Tata Motors since October 2021, he is expected to join JSW MG Motor as CEO in February, leading the company’s ambitious plans to triple its volumes in the next three to five years. Mehrotra’s career includes notable achievements in both domestic and international markets, with significant leadership roles, including his tenure as Managing Director (MD) of Ford India.

Key Highlights of Anurag Mehrotra’s Career

Role at Tata Motors

• Joined Tata Motors as Vice President of International Business and Strategy on October 1, 2021.
• Played a pivotal role in expanding Tata Motors’ commercial vehicle footprint in Egypt and Thailand.
• Focused on de-risking the cyclicality of the domestic commercial vehicle market by exploring international opportunities.
• Instrumental in launching products like Tata Prima and Tata Ultra.

Leadership at Ford India

• Served as Managing Director of Ford India during a challenging period, achieving significant milestones.
• Successfully transitioned the company from losses to profitability.
• Introduced the Emerging Market Operating Model (EMOM), cutting structural costs by 37%.
• Increased revenue from Rs 19,000 crore in FY17 to Rs 24,000 crore in FY19.

Achieved a financial turnaround

• Loss of Rs 521 crore in FY17.
• Profit of Rs 500 crore in FY18.
• Emphasized exports to bolster revenue streams.
• Held leadership roles in marketing and sales during his decade-long tenure.
• Key stakeholder in the Ford-Mahindra JV, which was later called off in December 2020 due to the COVID-19 pandemic and changing global conditions.
• Departure in 2021 followed Ford’s decision to cease domestic production in India as part of a global restructuring.

Expected Role at JSW MG Motor

• Set to take over as CEO in February 2024.
• Will leverage his expertise to drive JSW MG Motor’s growth strategy, targeting a threefold increase in volumes in the next 3-5 years.
• The company is undergoing a top management revamp, with new executives expected in sales, marketing, HR, and administration.

Summary/Static	Details
Why in the news?	Anurag Mehrotra Resigns from Tata Motors, Likely to Join JSW MG Motor as CEO
Current Transition	Resigned as VP, Tata Motors; to join JSW MG Motor as CEO in February 2024.
Tata Motors Role	Expanded presence in Egypt and Thailand; launched Tata Prima and Ultra.
Ford India Achievements	– Transitioned from losses to profitability. – Implemented EMOM, reducing costs by 37%. – Revenue grew from Rs 19,000 crore (FY17) to Rs 24,000 crore (FY19). – Achieved Rs 500 crore profit in FY18.
JV Experience	Key stakeholder in the proposed Ford-Mahindra JV, later called off in December 2020.
JSW MG Motor Role	Will lead growth strategy to triple volumes in 3-5 years; overseeing management restructuring.
Industry Expertise	20+ years in automotive, with experience in domestic and international markets.