Aramco and FIFA Forge Global Partnership
In a groundbreaking announcement, Saudi Arabia’s oil behemoth, Aramco, and the international football governing body, FIFA, have joined forces in a strategic global partnership. The deal, spanning until 2027, designates Aramco as FIFA’s Major Worldwide Partner exclusively in the energy sector, encompassing sponsorship rights for marquee events including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.
Aramco’s President & CEO, Amin Nasser, emphasized the company’s commitment to leveraging sports, particularly football, as a vehicle for societal impact and community development. This collaboration underscores Aramco’s broader investment in sports, exemplified by their ownership of Al-Qadsiah football team and endeavors in women’s golf and Formula 1 initiatives.
Gianni Infantino, FIFA President, hailed the partnership with Aramco, citing its potential to bolster FIFA’s flagship tournaments and support member associations worldwide. Notably, Infantino lauded Aramco’s dedication to grassroots sports development, hinting at future collaborative endeavors.
While cementing its footprint in the football arena, Aramco concurrently pursues strategic investments in the petrochemical industry. Ongoing discussions with Hengli Group for a 10% equity stake in its petrochemical unit align with Aramco’s broader strategy of securing crude oil supply contracts and bolstering its downstream portfolio.
In addition to the potential partnership with Hengli Group, Aramco’s investment horizon extends to collaborations with key players in the petrochemical sector, such as Jiangsu Eastern Shenghong and Shandong Yulong Petrochemical. Noteworthy is Aramco’s recent minority stake acquisition in MidOcean Energy, indicative of its sustained efforts to diversify and solidify its global presence.
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