AU Bank Launches Credit Card Offering Platform SwipeUp

AU Small Finance Bank, India’s largest Small Finance Bank, announced the launch of a first-of-its-kind platform in the credit card industry – the SwipeUp platform. With this platform, AU Bank will provide an opportunity to other bank Credit Cardholders to upgrade their card to one of AU Credit Cards. The Bank has provided a platform to compare existing Credit Cards of customers within 2-3 seconds. Thereafter, within minutes they can upgrade credit limit, cashback, reward points with a quick end-to-end digital process so that the Card can match their current lifestyle.

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More About This Platform:

The Credit Cards issued in SwipeUp platform are different from current Credit Cards offered by AU Small Finance Bank. While the new range of cards offer high value proposition to customers, the card plastic is biodegradable which is another step towards a better environment.

Significance of This Platform:

SwipeUp platform primarily focuses on the customers who hold Credit Card of any other Bank and can benefit from an upgraded Credit Card matching their current lifestyle. Credit card holders of other banks can provide details of their existing credit cards and check their eligibility for an upgraded range of AU Credit Card within 2-3 seconds. These cards will have a higher credit limit, higher cashback, better reward points, zero membership fees, and various other features that are an upgrade from their existing credit card.

Important takeaways for all competitive exams:

AU small finance bank Headquarters: Jaipur, Rajasthan;
AU small finance bank MD & CEO: Sanjay Agarwal;
AU small finance bank Chairman: Raj Vikash Verma.