Bandhan Bank Launches Avni Savings Account for Women

On August 22, 2024, Bandhan Bank, celebrating its Foundation Day, introduced Avni, a savings account tailored specifically for women. This launch is accompanied by the Bandhan Bank Delights loyalty program, designed to offer rewards, discounts, and exclusive benefits.

Avni Savings Account

The Avni account caters to well-off women with a minimum average quarterly balance requirement of ₹25,000. It includes an exclusive debit card with benefits such as free airport lounge access, personal accident insurance coverage of ₹10 lakh, and lost card liability of ₹3.5 lakh. Additional perks include discounts on annual locker rentals, gold loan processing fees, and beauty and wellness products.

Bandhan Bank Delights Loyalty Program

Bandhan Bank Delights, the bank’s new loyalty initiative, allows customers to earn Delight Points through various banking activities, including account opening and card transactions. These points can be redeemed for rewards such as travel, merchandise, entertainment, and even converted to air miles.

Bank’s Strategic Focus

The introduction of Avni aligns with the Reserve Bank of India’s recent call for banks to innovate in deposit mobilization. As CASA (Current Account Savings Account) deposits decline, Bandhan Bank’s strategy to offer attractive products like Avni aims to capture a larger share of household savings, which are increasingly invested in other financial instruments.

About Bandhan Bank: Key Points

Foundation: Started as an NGO, became an NBFC-MFI, and received a universal banking license on August 23, 2015.

Headquarters: Kolkata, West Bengal.

Leadership: Interim MD and CEO is Ratan Kumar Kesh.

Tagline: “Aapka Bhala. Sabki Bhalai.”

Focus: Private-sector bank with a strong emphasis on financial inclusion and customer-centric products.