BARC India Appoints Dr. Bikramjit Chaudhuri as New Chief of Measurement Science & Analytics

The Broadcast Audience Research Council (BARC) India, the world’s largest television audience measurement organization, has appointed Dr. Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. He will succeed Dr. Derrick Gray, a veteran in the field of audience measurement and advanced analytics, who has been an esteemed member of the BARC India team for six years.

Dr. Bikramjit Chaudhuri: A Seasoned Professional

Dr. Chaudhuri holds a Ph.D. from IIT Bombay and a Master of Statistics degree from the Indian Statistical Institute, Delhi. He brings with him a wealth of experience spanning over three decades in diverse fields such as Statistics, Stochastic Modelling, Market Measurement, Consumer Segmentation, Artificial Intelligence (AI) & Machine Learning (ML), Demand Forecasting, and Big Data Analytics. He has several research papers, publications, and patents to his credit in these areas.

Since 2016, Dr. Chaudhuri has been associated with the Datamatics Group of Companies as the Global Head of Data Science & Advanced Analytics. Prior to his stint at Datamatics, he held multiple leadership roles and led teams of senior professionals across various levels at KPMG, Nielsen, and ZS Associates.

Embracing the New Challenge

Expressing his enthusiasm, Dr. Chaudhuri said, “It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India.”