Board of Control for Cricket in India (BCCI) announced SBI Life as the official partner for the BCCI Domestic and International Season 2023-26 on September 20, 2023. This is a three-year deal, and the partnership will begin with the upcoming three-match ODI series against Australia, starting September 22, 2023. This is a significant partnership for both the BCCI and SBI Life. The BCCI is one of the most powerful and influential sports organizations in the world, and SBI Life is a leading life insurance company in India. This partnership will help to promote and support cricket at all levels in India. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight.
SBI Life Insurance Company Limited, commonly known as SBI Life, is one of the leading life insurance companies in India. It is a joint venture between the State Bank of India (SBI), one of the largest and most trusted banks in India, and the BNP Paribas Cardif, a multinational insurance company based in France. SBI holds the majority stake in this partnership.
Overall, SBI Life is a prominent player in the Indian life insurance sector, known for its strong financial foundation, diverse product offerings, and its ability to reach a wide spectrum of customers through its partnership with the State Bank of India.
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