BharatPe Rebrands PAYBACK India as ‘Zillion’:

BharatPe, a leading fintech company in India, has announced the rebranding of PAYBACK India, the country’s largest multi-brand loyalty program, as ‘Zillion.’ This move aligns with the company’s vision to make Zillion a ubiquitous loyalty and rewards program across the nation.

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New Brand Identity for Zillion:

Zillion aims to target customers of all age groups and add a new dimension to their shopping experience across various categories and brands. With the new brand identity, the loyalty program will offer customers a wide range of options to earn and redeem rewards at a network of offline and online partners, including groceries, fuel, entertainment, travel, apparel, and more.

CEO of Zillion, Rijish Raghavan, commented on the rebranding, calling it a “landmark day” for the company. He added, “The new brand identity marks a transformational shift in our strategy from being a niche loyalty program to one with an extensive range of partners across categories.”

Targeting Gen Z and Millennials:

Zillion’s new name and identity will help the loyalty program connect better with a wider range of customers, including Gen Z and Millennials. The objective is to make Zillion a de facto customer delight tool for retailers across the country. Parth Joshi, Chief Marketing Officer of BharatPe, has announced that the company will be launching marketing campaigns in the coming months to build awareness about Zillion and drive consumer engagement.

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