Camikara Becomes First Indian Rum to Win ‘Global Brand of the Year

In a landmark moment for Indian spirits, Camikara has been named the ‘Rum Brand of the Year’ at The Spirits Business Awards 2025, held in London. This recognition makes Camikara the first Indian rum to win the global title, standing tall among long-established brands from the Caribbean and Latin America, which traditionally dominate the category.

The award highlights not only the rising global appeal of Indian craft spirits but also the evolution of premium rum production in India — with Camikara leading this transformation through innovation, authenticity, and quality.

What Makes Camikara Unique?

Camikara is produced by Piccadily Agro Industries Ltd, and is India’s first pure cane juice-aged rum, a technique rarely used outside regions like Martinique or Réunion.

Key features that set it apart include,

• Distilled from fresh sugarcane juice (not molasses, unlike most Indian rums)
• Aged in American oak barrels in North India’s climatic conditions
• Available in 3-year, 8-year, and 12-year expressions
• No added colour, flavour, or sugar — maintaining purity and authenticity
• These elements give Camikara a refined, layered flavour profile, appealing to global connoisseurs and bartenders alike.

Industry Recognition and Global Impact

The Spirits Business Awards is one of the world’s most prestigious platforms in the spirits sector. The judging panel praised Camikara as a “pioneer in its category”, noting that it had redefined the Indian rum narrative by adhering to global quality benchmarks.

• This win,
• Elevates India’s presence in the global premium spirits market
• Challenges dominance of Caribbean/Latin American rums
• Encourages craft spirits innovation within India’s alcohol industry
• Validates India’s potential as a rum-exporting nation with global standards

Brand Strategy and Market Positioning

Camikara has taken a bartender-first approach in India, building credibility within the hospitality and mixology community before expanding into broader retail channels.

Shalini Sharma, Head of Marketing at Piccadily Agro, described the award as a “defining milestone for India’s rum category.” The brand’s focus on craftsmanship, heritage, and transparency has clearly paid off, making it a strong contender in international spirits markets.

Static Takeaways

• Award: Rum Brand of the Year
• Event: The Spirits Business Awards 2025
• Winner: Camikara (Produced by Piccadily Agro Industries Ltd)
• Country: India (North India)
• Rum Type: Pure cane juice aged rum
• Aging Variants: 3-year, 8-year, and 12-year
• Special Features: No added colour, sugar, or artificial flavours
• Significance: First Indian rum to win at a global spirits competition