Cipla Health Launches ‘Cipladine – Aapka Fast Aid Expert’ Campaign with Neena Gupta

Cipla Health has unveiled its latest campaign titled ‘Cipladine – Aapka Fast Aid Expert’, bringing veteran actress Neena Gupta on board as the brand ambassador. The campaign aims to emphasize the speed and reliability of Cipladine, India’s leading antiseptic ointment, making it the go-to solution for cuts, burns, and wounds. With its Povidone Iodine (PVPI) formula, Cipladine reinforces its promise of rapid relief, healing minor injuries within seconds.

Why in News?

On June 11, 2025, Cipla Health announced a new brand campaign for Cipladine. The campaign features Neena Gupta and focuses on the product’s fast-acting benefits, rebranding it from just a first aid to a “Fast Aid Expert.” It’s a strategic move to reinforce Cipladine’s leadership position in the Indian antiseptic market.

Campaign Highlights and Objectives

• Name: Cipladine – Aapka Fast Aid Expert
• Goal: Reposition Cipladine as a quick-response solution for everyday wounds and skin injuries.
• Tagline Focus: Shifting from “first aid” to “fast aid”.
• USP: Acts within 30 seconds, penetrates deeper, stays longer on the skin.

Neena Gupta as Brand Ambassador

• Known for her authenticity and versatility, Neena Gupta perfectly embodies the brand’s spirit.
• In campaign videos, she portrays a quick-thinking, no-nonsense character who always stays ahead, mirroring Cipladine’s speed and reliability.
• She shared her excitement, saying the product’s quick action matches her personal and professional style.

Creative and Narrative Approach

• Conceptualized by Lowe Lintas.
• Campaign films feature Neena Gupta and Shashie Verma in light-hearted, relatable scenes.
• Each film showcases Neena solving problems with efficiency, using Cipladine as a metaphor for quick and effective healing.
• Product Details: What Makes Cipladine Unique
• Contains Povidone Iodine (PVPI) — a medically proven antiseptic.

Benefits

• Long-lasting skin adherence
• Deep penetration into wound tissue
• Starts working within 30 seconds
• Targets common injuries: cuts, burns, wounds, and infections.
• Trusted across urban and rural India for decades.

What the Experts Said

• Shivam Puri, MD & CEO, Cipla Health: “Cipladine is India’s No. 1 antiseptic ointment. Our Fast Aid campaign highlights its role in timely care, making it a true household essential.”
• Subramanyeswar S, Group CEO – India & Chief Strategy Officer, APAC (MullenLowe Global): “Leadership means going beyond status quo. With Cipladine, speed is the new benchmark in first aid.”