Coca-Cola India Joins Forces with Hockey India to Empower Women’s Hockey

Anandana, The Coca-Cola India Foundation, has forged its maiden alliance with Hockey India for the National Women’s Hockey League 2024. This collaboration aims to elevate women’s hockey by providing essential resources and support to players, aligning with Coca-Cola India’s commitment to sports and gender equality through its #SheTheDifference campaign.

Partnership Details

In a strategic move spanning three years, Coca-Cola India and Hockey India are set to bolster women’s hockey by focusing on specialized coaching, provision of training equipment, nutritional support, and organizing camps and tournaments to foster growth. The initiative, supported by Sporting Ethos, aims to uplift women hockey players both nationally and internationally.

Impact and Vision

Hockey India President Dr. Dilip Tirkey expresses excitement over the partnership, foreseeing its potential to elevate hockey’s stature and enhance players’ capabilities. With the National Women’s Hockey League envisioned as a strong feeder system for the national team, the collaboration sets a milestone in sports training and development in India.

Aligned Goals

Bhola Nath Singh, Secretary General of Hockey India, emphasizes the shared commitment of both organizations to promote and develop sports at the grassroots level, particularly women’s hockey. The partnership aims to create a supportive environment for athletes, contributing to their success on the global stage.

Commitment to Sports Development

Rajiv Gupta, Director of The Coca-Cola India Foundation, underscores the transformative power of sports to inspire and unite communities. By sponsoring women in sports and supporting their journey, Coca-Cola India aims to contribute to their success and recognition worldwide.