Doordarshan’s DD Kisan Embraces AI Revolution with ‘Krish and Bhoomi’

As the Doordarshan channel DD Kisan marks its 9th anniversary on 26 May 2024, it is set to embark on a remarkable journey by introducing Krish and Bhoomi, the first AI anchors in India’s government broadcasting history. This groundbreaking move underscores the channel’s commitment to leveraging cutting-edge technology to better serve the nation’s agricultural community.

A Multilingual Powerhouse: Bridging the Language Divide

In a remarkable feat, Krish and Bhoomi, the AI anchors, possess the ability to communicate in an astonishing 50 languages. This linguistic prowess will enable the channel to disseminate vital information to farmers across the country, transcending linguistic barriers and ensuring that no one is left behind.

Round-the-Clock Broadcasting: Tireless Dissemination of Knowledge

Unlike their human counterparts, Krish and Bhoomi are computer-generated figures capable of broadcasting news and information 24 hours a day, 365 days a year, without the need for breaks or rest. This unprecedented level of endurance will ensure that farmers have access to the latest updates on agricultural market prices, weather forecasts, and cutting-edge research at all times, empowering them to make informed decisions.

Pioneering AI Journalism: A Global Trailblazer

While the concept of AI news anchors may seem futuristic, it has already been pioneered by several organizations worldwide. The Chinese state news agency Xinhua introduced the world’s first AI anchor, Qiu Hao, in 2018, paving the way for this innovative technology.

Closer to home, the India Today group made history in 2023 by unveiling Sana, India’s first AI news anchor, on its Aaj Tak Hindi news channel. With her human-like appearance and text-to-speech capabilities, Sana has been delivering news updates to viewers, showcasing the potential of this technology.

DD Kisan: A Dedicated Channel for Agricultural Empowerment

Launched on 26 May 2015 by Prime Minister Narendra Modi, DD Kisan was envisioned as a dedicated platform to promote the inclusive growth of the nation’s farmers. By providing vital information on weather, market prices, government schemes, and the latest agricultural research, the channel has played a pivotal role in empowering farmers to make well-informed decisions regarding planting, harvesting, and selling their crops.

As DD Kisan enters its 9th year, the introduction of Krish and Bhoomi represents a significant milestone, symbolizing the channel’s commitment to leveraging cutting-edge technology to better serve the rural and agricultural communities of India.

A Beacon of Technological Advancement for the Nation’s Farmers

The launch of Krish and Bhoomi on DD Kisan marks a watershed moment in India’s broadcasting history, as the channel becomes the first government TV channel to embrace AI anchors. This bold move not only demonstrates the nation’s embrace of advanced technologies but also underscores the unwavering commitment to empowering farmers with the knowledge and tools they need to thrive.

As the nation celebrates this remarkable achievement, it serves as a testament to the power of innovation and the pursuit of technological excellence in service of the nation’s agricultural backbone.