The Indian mattress brand, Duroflex has appointed former Indian captain, and one of the best batters of the current era, Virat Kohli as its brand ambassador. Following this association with the 34-year-old star batter, the company would like to amplify the message of quality sleep to a wider audience.
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This partnership will highlight the mattress brand’s unwavering dedication to raising awareness about the connection between getting enough sleep and living a healthier, more happy life. The company’s partnership with the 2011 World Cup champion is anticipated to spread the word about the need of getting sufficient sleep to a larger audience and encourage people to prioritise it for a healthier future as he is a well-known personality in the sports and fitness industry.
Virat Kohli is one of the most popular and successful cricketers in the world. He is also one of the most sought-after brand ambassadors in India. He has endorsed a number of brands, including:
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