YES BANK, a leading private sector bank in India, is collaborating with EBANX, a global fintech firm specializing in payment solutions for emerging markets. Together, they aim to provide a comprehensive range of scalable payment solutions to merchants, facilitating seamless cross-border transactions and expanding global commerce opportunities for both merchants and customers in India.
By leveraging EBANX’s global experience and YES BANK’s technical capabilities, this partnership seeks to streamline cross-border payment processing, offering merchants easy access to a suite of scalable payment solutions tailored for the Indian market. Ajay Rajan, from YES BANK, emphasizes the strategic importance of this collaboration in unlocking India’s payment acceptance capabilities for global merchants.
YES BANK has crafted its proposition to suit the unique dynamics of the Indian market, providing a range of local payment methods such as Unified Payments Interface (UPI) and locally issued cards. These offerings aim to support merchants in efficiently navigating India’s rapidly growing digital payments landscape and tapping into one of the world’s fastest-expanding economies.
Paula Bellizia, President of Global Payments at EBANX, highlights how this partnership is pioneering new pathways for global businesses to integrate and thrive within the Indian market. By combining YES BANK’s digital capabilities with EBANX’s expertise in cross-border payments, the aim is to revolutionize the way international merchants engage with Indian consumers, leveraging instant and alternative payment methods like UPI to drive cross-border digital commerce.
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